The investor's front door, advising and connecting you to the latest opportunities across Mureș County, Transylvania, Romania.
Why invest in Mureș
€3.1 billion under way
Motorways, hospitals, an airport terminal, industrial plants and digital infrastructure are under construction across the county.
Pharma and life sciences
Novartis, Sandoz, Gedeon Richter and Bioeel manufacture and distribute medicines in the county. The local university of medicine and engineering has 14 000 students.
Workforce
The county has 330 000 people of working age and 145 000 employees. Unemployment stands at 2.6%.
Multi-cultural environment
Romanian and Hungarian are both in daily use. The university teaches in Romanian, Hungarian and English. Employers recruit from a workforce used to working in more than one language.
flight destinations
investment
under way
Location and connectivity
Târgu Mureș lies on the Trans-European Transport Network (TEN-T).
The city is connected by the A3 motorway, rail and an international airport.
The A8 motorway to Iași and the Republic of Moldova is under construction.
About Why Mureș
One county, one team
Why Mureș is an initiative of the Advisory Council for Business and Education of the Municipality of Târgu Mureș.
For the first time, the local and county administration, the business community and the university promote Mureș County together, as a single investment destination for international investors.
The work started with a dialogue with the local administrations across the county: identifying available land and buildings, the development needs of each community, and the projects that can attract private capital.
At EXPO REAL München, 5–7 October 2026, the Why Mureș team is at stand A1.241, part of the Romanian stand organised by the German-Romanian Chamber of Commerce (AHK Romania).
Presentations
Project and partner presentations for investors.
List an opportunity
Do you have an investment opportunity in Mureș County?
Local administrations, landowners, developers and companies can promote land, buildings and projects through Why Mureș. Send us a short description and we will get back to you.